Chiang Mai Chef Arrested & Warns Local Businesses About Advertising Alcohol

Japanese Restaurant Chef

A Japanese restaurant chef has warned bars and restaurants to be extra careful when advertising their menus after he was caught out by Thailand’s strict law on promoting alcohol.

Police were called to Ai ToMoE restaurant in Chiang Mai after it was reported for promoting beer in its 499 Baht buffet menu, according to the restaurant’s Facebook post earlier today.

Police arrested the chef, named Boy, and fined him 50,000 baht for the beer promotion.“All restaurant friends, please be careful of all advertisements,” warned the chef’s Facebook post. “Images of drinks or even photos of alcohol in the menu are illegal. See me as a sample case. The restaurant said, “it was trying to pay the police fine so it could continue operating.”

Stricter enforcement of the law has led the arrest of several people recently, including famous Thai actors who were charged with violating Section 32 of the Alcoholic Beverage Control Act. The law prohibits the promotion of alcoholic drinks or stimulating the thirst for drinks via discounts.


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